|align = "center" bgcolor = "#00CCFF"|'''Marketing people'''
|-
|align valign = "centertop"|• IP portfolio management<br>• Designing patent opposition strategies in a timely fashion<br>• Short listing important patents
|• Tracking latest technical developments<br>• Benchmarking their research efforts against competitors<br>• Identifying the most technically savvy start ups<br>• Identifying the most important patents <br>• Innovation
|• Tracking startups and larger players <br>• Tracking venture capital funds