Both men and women lose hair for similar reasons. Hair loss in men is often more dramatic, and follows a specific pattern of loss which has been termed “Male Pattern Baldness” (Androgenetic Alopecia).
'''Main reasons: -'''
* Hormonal effect of androgen
* Deactivation of hair matrix cells
'''Some facts from Japan: -'''
* Market size: ¥ 30 Billion
[[Image:Facts.jpg|thumb|center|500px|Survey results from Japan]]
== Goals ==