===Introduction==Research Objective='''Nonwoven''' textiles are those which are neither woven nor knit, for example felt. General use hyphenates The Market Research on "Sports & Energy Drinks Market in Australia" was carried out with the word, but industrial use spells it as one word. Non-wovens are typically not strong (unless reinforced by following objectives:* To provide with a backing or densified). In the recent years non-woven material has become an alternative to polyurethane foam. <br>detailed Market Analysis of Sports & Energy Drinks Market in Australia'''Non-woven''' fabric is typically manufactured by putting small fibers together in * To identify the form of a sheet (web) and then binding them either mechanically (as Major Products Globally in the case of felt, by interlocking them Energy Drinks Market* To provide with serrated needles such that the inter-fiber friction results in a stronger fabric), detailed Product Analysis for Energy Drinks* To provide with an adhesive, or thermally {by applying binder(a focus on the Natural Energy Drinks Products in the form of powder, paste, or polymer melt) and melting the binder onto the web by increasing temperature}.Australia
====Raw material===Sports & Energy Market Dashboard=Non-woven materials are nowadays mainly produced from man-made fibers. Two synthetic polymers dominate The following dashboard provides with a detailed Market Overview of the marketSports & Drinks Market in Australia: polypropylene and polyesters (mainly PET){|align="center"|<gflash>750 600 /upload/files/Sports_Energy_Drinks_Market_Dashboard_01. Nonwovens are often applicationswf</gflash>|-designated as either durable or disposable. Nonwoven used as a housewrap to prevent water infiltration is a durable nonwoven. Nonwoven used as a facing on a baby diaper is a disposable or single-use nonwoven.|}
====Application====Non-woven materials are used in numerous applications, including'''''Note:=====Hygiene====='''''* Baby diapers* Feminine hygiene* Adult incontinence products* Wipes* Bandages and wound dressings=====Medical=====* Isolation gowns* Surgical gowns* Surgical drapes and covers* Surgical scrub suits* Caps=====Technical=====* Roll roofing and shingle reinforcement* Insulation backing* Battery electrode separators* Vinyl flooring reinforcement* Plastic surface reinforcement (veils)* Wall coverings* Honeycomb structural components* Ceiling tile facings* Circuit board reinforcement* Electrical insulation=====Geotextiles=====* Soil stabilizers and roadway underlayment* Agriculture mulch* Pond and canal water barriers* Sand infiltration barrier The values give in the dashboard for drainage tile=====Other=====the period 2011-2015 are forecasts* Carpet backing (primary and secondary)* Composites** Marine sail laminates** Table cover laminates* BackingThe Sports Drinks segment in Australia is majorly divided into Liquid/Stabilizer for machine embroidery* Thermal insulation RTD (fiberglass quilting/battingReady to Drink)* Pillows, cushions, and upholstery paddingPowder/tablets* Batting The Energy Drinks segment in quilts or comforters* Consumer Australia is majorly divided into Regular and medical face masks* Tarps, tenting and transportation (lumber, steel) wrapping* Disposable clothing (foot coverings, coveralls)Sugar-Free
===Sample IP analysis===
*'''Area''': Baby diapers and Feminine hygiene.
*'''Search''': Based on title, abstract and claims for some major companies in this field.
====Year wise IP activity====
*Based on title, abstract and claims for some major companies in this field.The graph is based on the patents of Kimberly-Clark Corp, Johnson & Johnson, Procter & Gamble, and Playtex from 1836 to 2006.
[[Image==Sports & Energy Drinks Market:graphHighlights==* Total volume sales for Sports & Energy Drinks increased by 11.jpg|thumb|center|500px| Year wise IP activity]]9% in 2010 to reach 91.36 million litres* Energy drinks drives overall growth via multipack sales across all major brands in 2011* Energy drinks registers the highest total volume sales growth of 25.3% in 2010* In 2010 the average current value unit price increases to A$6.83 per litre for energy drinks and A$2.78 per litre for sports drinks* In 2011 manufacturers intensify their advertising and promotion of energy drinks to drive volume sales growth* Sports and energy drinks is expected to post a 6% total volume sales CAGR over the forecast period
==Sport & Energy Drinks - Market Trends==Competitive analysis====[[Image:Competitors0.jpg|thumb|center|600px| Competitive analysis]]* '''Youths and young adults'''** Youths and young adults are the key target consumers of energy drinks manufacturers as they constantly look for an instant <nowiki>’</nowiki>pick me up<nowiki>’</nowiki> and lead fast paced lifestyles** These consumers are increasingly looking for products with greater efficacies to enable them to do more and sustain the intensity of their daily activities** Manufacturers have been engaged in aggressive marketing so as to extend and expand the positive effects of this trend by using various platforms, such as extreme sports events, rock concerts and motor sport races* '''Ongoing maturity'''** Energy drinks recorded a 20% increase in total volume sales in 2011, compared to a 23% rise in 2010** The slowdown in growth is due to ongoing maturity* '''Multipack formats'''** Multipack formats were the key initiatives undertaken by energy drinks manufacturers in 2011** V, Monster, Mother and Red Bull have all focused on introducing multipacks to focus on volume sales and shares
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<br>
====Sample analysis of some patents====*This information is according to analysis of 27 patents.[[Image:competitors3TrendsDrinks.jpg|thumbJPG|center|800px| Sample analysis]]=====Design patents=====589* '''Classification of Design patents'''{277px|border="2" cellspacing="0" cellpadding="4" width="100%"thumb|align = "center" bgcolor = "#00CCFF"|'''Design'''|align = "center" bgcolor = "#00CCFF"|'''Total records'''|align = "center" bgcolor = "#00CCFF"|'''Kimberly Clark'''|align = "center" bgcolor = "#00CCFF"|'''Procter Sports & Gamble'''|align = "center" bgcolor = "#00CCFF"|'''Johnson & Johnson'''|align = "center" bgcolor = "#00CCFF"|'''Playtex'''|Energy Drinks in Australia -|align = "center"|Absorbent pad|align = "center"|11|align = "center"|2|align = "center"|5|align = "center"|4|align = "center"|0|-|align = "center"|Attaching napkin to garment|align = "center"|1|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|0|-|align = "center"|Fastening means|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|1|align = "center"|0|-|align = "center"|Shoulder strap pad for bra|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|0|align = "center"|1|-|align = "center"|Tampon|align = "center"|2|align = "center"|0|align = "center"|0|align = "center"|0|align = "center"|2|-|}[[Image:designaa.png|thumb|center|800px|Design patents Market Trends]]
=== Pictorial analysis ===
====Absorbent pad====
[[Image:des1.jpg|thumb|center|600px]]
[[Image:111.jpg|thumb|center|600px]]
[[Image:des3.jpg|thumb|center|600px]]
[[Image:666.jpg|thumb|center|600px]]
[[Image:222.jpg|thumb|center|600px]]
[[Image:333.jpg|thumb|center|600px]]
[[Image:des7.jpg|thumb|center|600px]]
[[Image:des8.jpg|thumb|center|600px]]
[[Image:des9.jpg|thumb|center|600px]]
[[Image:555.jpg|thumb|center|600px]]
====Attaching napkin * '''On-tap dispensing in bars'''** Energy drinks manufacturers have introduced on-tap dispensing in bars and pubs across Australia** This is aimed at growing the presence and awareness of these products in such venues** This initiative has attracted much media attention as there was some opposition to garment====the sale of caffeine drinks as alcoholic mixes, and a ban on the distribution of energy drinks on tap was proposed[[Image:napkin** However, there is a lack medical evidence of its harmful effects* '''Sports Drinks Market Growth'''** Sports drinks recorded good sales growth of 3% in 2011 due to significant new launches and innovation** Off-trade volume sales increased by 3% in 2011, while off-trade current value sales rose by 5** Functional claims, which are key to sales growth in sports drinks, are becoming more specific and segmented** Brands play an important role in sports drinks as their efficacy claims are perceived to be more credible** This complements the appeal to consumers who are looking for specific benefits, for example hydration pre-workout (sustenance) or post-workout (rehydrate)* '''Sports vs.jpg|thumb|center|600px]]Energy Drinks'''** Sports drinks enjoys a broader consumer base in Australia than energy drinks** The demand for energy drinks is very much confined to teenagers and young adults** Sports drinks, whilst targeted at sports-orientated and active people, enjoys a broader base because of the inherent thirst-quenching properties of such products* '''Impulse Purchase'''** Consumers typically purchase energy drinks on impulse during late afternoons and evenings** Hence convenience stores is an important channel for the sale of energy drinks in Australia** Marketers invest in strong point-of-sale merchandising to win convenience and impulse sales** Coca-Cola Amatil has invested heavily in various point-of-sale materials for each of its many formats, especially in support of its new Powerade Fuel<nowiki>+</nowiki> launch* '''Entry Barrier in Functional Drinks'''** Private label had not been introduced in functional drinks in Australia by the end of the review period** Entry barriers remain high due as product efficacy is the key attribute of functional drinks and consumers demand brands which perform as claimed** Branding, product claims and sports sponsorship are key elements needed to succeed in functional drinks
====Fastening means====
[[Image:Fasten.jpg|thumb|center|600px]]
==Sport & Energy Drinks - Market Prospects==Shoulder strap pad * As the lifestyles of Australian consumers become more hectic, the demand for bra====beverages which provide rapid energy boosts and effective sustenance will increase[[Image:Shoulder.jpg|thumb|center|600px]]* Energy drinks is set to remain the most convenient and readily available answer to these demands====Tampon====* In Australia, energy drinks is set to record strong volume and value sales growth over the forecast period as manufacturers invest in marketing, product and pack size innovation and flavor enhancement* The growth in sports drinks is expected to be slower as it is a more mature type than energy drinks[[Image* In addition, numerous substitutes are available to consumers of sports drinks, such as functional bottled water, fruit/vegetable juice and RTD tea* Two key threats to forecast growth in energy drinks are:Tampon11.jpg|thumb|center|600px]]the introduction of private label products; and the association of significant adverse health effects with the excessive consumption of energy drinks, by a credible health authority[[Image:Tampon22* As for sports drinks, a potential threat to growth lies in the introduction of drinks with higher benefits in adjacent categories like concentrates* Entry barriers will remain high for private label sports and energy drinks in the near future.jpg|thumb|center|600px]]The technology behind the manufacture of these products and the equity of leading brands create strong barriers for retailers to penetrate
===Production patents===
* '''Classification of Production patents'''
{|border="2" cellspacing="0" cellpadding="4" width="100%"|align = "center" bgcolor = "#00CCFF"|'''Production'''|align = "center" bgcolor = "#00CCFF"|'''Total records'''|align = "center" bgcolor = "#00CCFF"|'''Kimberly Clark'''|align = "center" bgcolor = "#00CCFF"|'''Procter & Gamble'''|align = "center" bgcolor = "#00CCFF"|'''Johnson & Johnson'''|align = "center" bgcolor = "#00CCFF"|'''Playtex'''|Sports Drinks -|align Market Overview= "center"|Absorbent pad|align = "center"|6|align = "center"|2|align = "center"|2|align = "center"|2|align = "center"|0|-|align = "center"|Odour removing composition|align = "center"|2|align = "center"|1|align = "center"|1|align = "center"|0|align = "center"|0|-|align = "center"|Wrapper|align = "center"|1|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|0|-|align = "center"|Elastic|align = "center"|1|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|0|-|align = "center"|Tampon|align = "center"|1|align = "center"|1|align = "center"|0|align = "center"|0|align = "center"|0|-|}
[[Image:productionaa===Sports Drinks – Market Volume===* The Sports Drinks (Australia) market by volume increased by 4.png|thumb|center|800px| Production patents]]6% in 2010* Total volume for Sports Drinks (Australia) in 2010 was 55.16 m litres* The strongest growth in recent years for Sports Drinks (Australia) was in 2006, with a rate of 35.8%* Compound annual growth rate for Sports Drinks (Australia) for the period 2006-2010 was 8.3%.* In 2015 the Sports Drinks (Australia) market is forecast to reach 72.39 m litres representing a volume CAGR of 5.3% since 2011
==<span style="color:#C41E3A">Like this report?</span>Sports Drinks – Market Value==<p align="center"> '''This is only a sample report with brief analysis''' <br>'''Dolcera can provide a comprehensive report customized to your needs'''</p>{|border="2" cellspacing="0" cellpadding="4" align="center" "|style="background:lightgrey" align = "center" colspan = "3"|'''[mailto:info@dolcera* The Sports Drinks (Australia) market by value increased by 12.com <span style="color:#0047AB">Buy the customized report from Dolcera</span>]''' 9% in 2010|-| align = "center"| [http://www* Total value for Sports Drinks (Australia) in 2010 was 153.dolcera.com/website_prod/services/ip-patent-analytics-services Patent Analytics Services]5 m AUD|align = "center"| [http://www* The strongest growth in recent years for Sports Drinks (Australia) was in 2006, with a rate of 28.dolcera6%.com/website_prod/services/business-research-services Market Research Services]|align = "center"| [http://www.dolcera.com/website_prod/tools/patent* Compound annual growth rate for Sports Drinks (Australia) for the period 2006-dashboard Purchase Patent Dashboard]|-|align = "center"| [http://www2010 was 13.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Landscape Services]3%|align = "center"| [http://www* In 2015 the Sports Drinks (Australia) market is forecast to reach 225.dolcera1 m AUD representing a value CAGR of 8.com/website_prod/research-processes Dolcera Processes]|align = "center"| [http://www.dolcera.com/website_prod/industries Industry Focus]|-|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/patent-search/patent-landscapes Patent Search Services]|align = "center"| [http://www.dolcera.com/website_prod/services/ip-patent-analytics-services/alerts-and-updates Patent Alerting Services]|align = "center"| [http://www.dolcera.com/website_prod/tools Dolcera Tools]|-|}<br>0% since 2011
==Nonwoven for skin wipes==
==Energy Drinks - Market Overview==
===Energy Drinks – Market Volume===
* The Energy Drinks (Australia) market by volume increased by 25.2% in 2010
* Total volume for Energy Drinks (Australia) in 2010 was 36.20 m litres
* The strongest growth in recent years for Energy Drinks (Australia) was in 2007, with a rate of 49.5%
* Compound annual growth rate for Energy Drinks (Australia) for the period 2006-2010 was 39.0%
* In 2015 the Energy Drinks (Australia) market is forecast to reach 56.90 m litres representing a volume CAGR of 10.1% since 2011
===Contact DolceraEnergy Drinks – Market Value===* The Energy Drinks (Australia) market by value increased by 19.8% in 2010* Total value for Energy Drinks (Australia) in 2010 was 247.3 m AUD* The strongest growth in recent years for Energy Drinks (Australia) was in 2007, with a rate of 55.1%* Compound annual growth rate for Energy Drinks (Australia) for the period 2006-2010 was 34.7%* In 2015 the Energy Drinks (Australia) market is forecast to reach 439.0 m AUD representing a value CAGR of 12.5% since 2011
{==Energy Drinks - Regulations==* Energy drinks in Australia are one of the most stringently regulated categories of all the world markets* Energy drinks are classified as a food and as such are regulated under the Australia and New Zealand Food Standards Code under Standard 2.6.4 Formulated Caffeinated Beverages (FCBs).* FCBs are non-alcoholic beverages which must contain certain levels of caffeine and this range is between 145mg/L and 320mg/L* This is comparable to the caffeine levels found in coffee which typically vary from 60-120mg per cup of coffee (approx 240mg-480mg/L)* Energy drinks must comply with labelling provisions of the Code with regards to contents disclosure, recommended daily usage and advisory statements that the product is not suitable for children, pregnant or lactating women. This is in addition to compliance with the relevant sections of the Competition and Consumer Act (2010)* These Australian regulations compare to the USA and Europe where there are no limits to the levels of caffeine that can be added to beverages. US regulation does not require any specific labeling of energy drinks and European Union legislation stipulates that products containing more than 150mg/L of caffeine must bear the advisory statement <nowiki>’</nowiki>high caffeine content<nowiki>’</nowiki> followed by the amount of caffeine contained in mg/100mL ==Australian Beverage Council==The Australian Beverages Council represents over 95% of the non-alcoholic beverage industry in Australia comprising large, medium and small members from across the country. Members of the Beverages Council that manufacture or distribute energy drinks¸ representing 99% of the market<nowiki>’</nowiki>s production volume have all committed to a range of best practice standards over and above legislative requirements. As energy drinks are developed for a mature consumer, all members commit to the following guidelines which relate to the manufacture, distribution and marketing of energy drinks: * Energy drinks are not made available in primary nor secondary schools* Marketing and advertising activities of energy drinks are not directed at children* No promotional activities are undertaken that encourage excessive consumption of energy drinks* Labels of energy drinks do not promote the mixing of energy drinks with any other beverage ==Energy Drink Consumption Behavior==* 32% of energy drinks are consumed in the morning, before 11 am* 90% of energy drinks are consumed before 8pm [[Image:ConsumptionDrinks.JPG| stylecenter|589*277px|thumb|2010 Energy Drinks Consumption Time - Australia]] ="border=Energy Drinks Distribution by Channel==* 9 out of 10 energy drinks are sold away from licensed venues* Almost half of all energy drink sales occur in the supermarket* Petrol Station and Convenience contribute 27% to the total sales [[Image:1px solid #AAA; backgroundDistributionDrinks.JPG|center|589*277px|thumb|2010 Energy Drink Distribution by Channel - Australia]] * But Licensed Venues contribute only 10% to Energy Drink Sales* Non-alcoholic drinks represent 8% of total licensed premise revenue* Of the non-alcoholic sales, only 8% are energy drinks* Consequently only 0.64% of total venue sales are energy drinks of which only a proportion are mixed with alcohol [[Image:#E9E9E9" LicensedDrinks.JPG|center|589*277px|thumb|2010 Licensed Venue Category Shares - Australia]] =Energy Drinks: Products Analysis= ==Energy Drinks: Global Products Comparison== The following dashboard illustrates the Product Comparison of all the major Energy Drinks Products present globally:{|align="center"|<gflash>817 600 /upload/files/Product_Comparison_Dashboard.swf</gflash>
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! style|} ="background=Natural Energy Drinks in Australia:lightgreyProducts Description==The following dashboard illustrates the Product Description of Natural Energy Drinks Products present in Australia:{|align="center" | Samir Raiyani<gflash>750 600 /upload/files/Products_Theme_01.swf</gflash>
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'''''Note:'''''
The above dashboard is not exhaustive in terms of number of products.
=References=
* [http://www.euromonitor.com/sports-and-energy-drinks-in-australia/report Sports and Energy Drinks in Australia - Euromonitor International]
* [http://gmn.mintel.com/snapshots/AUS/154/ Sports Drinks in Australia (2011) - Mintel Global Market Navigator]
* [http://gmn.mintel.com/snapshots/AUS/144/ Energy Drinks in Australia (2011) - Mintel Global Market Navigator]
* [http://energy-drinks.findthebest.com/ Findthebest.com]
* [http://www.datamonitor.com/ Datamonitor]
* [http://www.just-drinks.com/ Just Drinks]
* Company Websites
* Trade Journals
* Industry Associations
* News Articles
* Other Relevant Sources