Methodology

Contents

Approach for Segmentation

Segmentation

Alexa.com Rankings

Post Approach


Hypothesis testing

  1. Size of community
  2. Places where these communities get together for specific events
  3. Size of potential congregation during such specific events

Identification of communities that follow Operas

  1. We have defined operas as acts that involve dialogs and music.
  2. Symphonies, and other solo performances like comedy acts by Robin Williams are considered targeting a different community.
  1. Under this category we first found out opera companies. Once identified the companies we had ranked them on the basis of the capacity of audience it can accommodate.
  2. After ranking them, we had further broken the data on the basis of the events scheduled incoming months.
  3. The production from these opera companies were further classified based on composers whose acts are being rendered by them.

Better insight can be obtained by viewing the following spreadsheet.

This spread sheet are prepared from the data obtained from the http://www.operabase.com/view.cgi?cc=us from where we were able to extract the information pertaining to various company in opera business. This information was then broke down, and the following excel sheets were prepared.





Estimating Potential Audience Data

Methodolgy: In estimating potential audience data we had followed the following steps:

Step 1: We had identified the capacity of theater in which the performance is to be done.

Step 2: Next we had identified the number of performance of particular show in a particular theater.

Step 3: We now had multiplied the result obtained from step 2 and step 3.


The below example will suffice to the understanding of above steps:

Calculations












Church Goers Community

Methodology


The data source used is the 2007 outreach magazine report of 100 largest churches.