The sales figures are for Mass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers)
J&J commanded over 47% of anti-acne preparation sales in 2007. About 27 points of that share was yielded by the Neutrogena brand and another 16 points by Clean & Clear. J&J?s closest rival was Reckitt Benckiser, which had only a 15% share, thanks to its early 2006 acquisition of Boots Healthcare and its time-honored Clearasil brand.
Share of U.S. Retail Dollar Sales of Anti-Acne Preparations in Mass Channels for 2007 are shown below Mass Channel (Mass channel includes mainstream supermarkets, chain drugstores and mass merchandisers).
Various Channels of Distribution:
Consumer Target Group
Here we have divided entire population into various categories. This categories are defined as follows:
Product Categorization
Here, we had tried to categorize the the different products under following 3 categories.
The below information is regarding the target group and categories are obtained from company websites and review published on various online pharmacy sites.
Company | Brand | Category | Target | Company | Brand | Category | Target |
Johnson & Johnson | Ambi | Moistureriser/Lotion/Cream | General Population | Mentholatum Co. | OXY Body Wash 2% Salicylic Acid Acne Treatment, Island Wave | Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Aveeno Clear Complexion | Moistureriser/Lotion/Cream | General Population | Mentholatum Co. | OXY Face Wash Acne-Fighting Formula | Moistureriser/Lotion/Cream | Teen |
Johnson & Johnson | Clean & Clear Advantage Acne Cleanser | Kits and Moistureriser/Lotion/Cream | Adult | Mentholatum Co. | Oxy chill factor Face Scrub Acne treatment | Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Neutrogena Acne Stress Control | Moistureriser/Lotion/Cream | Teen and Adult | Mentholatum Co. | Phisoderm Anti-Blemish Body Wash | Moistureriser/Lotion/Cream | General Population |
Johnson & Johnson | Neutrogena Advanced Solutions | Moistureriser/Lotion/Cream | Teen and Adult | Mentholatum Co. | Phisoderm Anti-Blemish Cleansing Pads | Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Neutrogena Clear Pore | Moistureriser/Lotion/Cream | Teen and Adult | Kao Co., Ltd. | Biore Blemish Fighting Ice Cleanser | Kits and Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Neutrogena Healthy Skin | Moistureriser/Lotion/Cream | Teen and Adult | Kao Co., Ltd. | Biore Warming Anti-Blackhead Cream Cleanser | Moistureriser/Lotion/Cream | Adult |
Johnson & Johnson | Neutrogena Oil Free Acne Wash | Moistureriser/Lotion/Cream | Teen and Adult | Alberto-Culver Co. | St Ives Apricot Face Wash | Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Neutrogena On the Spot | Moistureriser/Lotion/Cream | Teen and Adult | Blistex, Inc. | Stridex | Moistureriser/Lotion/Cream | Teen and Adult |
Johnson & Johnson | Neutrogena Men Skin Clearing Face Wash | Moistureriser/Lotion/Cream | Teen and Adult | The Procter & Gamble Co. | Noxzema | Kits and Moistureriser/Lotion/Cream | Adult |
Johnson & Johnson | Neutrogena Rapid Clear | Moistureriser/Lotion/Cream | Teen and Adult | The Procter & Gamble Co. | Olay Daily Facials Clarity | Moistureriser/Lotion/Cream | Teen and Adult |
Reckitt Benckiser PLC | Clearasil Daily Acne Control Vanishing Acne Treatment Cream | Moistureriser/Lotion/Cream | Teen and Adult | Stiefel Laboratories, Inc. | Stiefel Panoxyl | Kits and Moistureriser/Lotion/Cream | Teen and Adult |
Reckitt Benckiser PLC | Clearasil Acne Control Adult Acne Treatment Cream | Moistureriser/Lotion/Cream | Teen and Adult | Bristol-Myers Squibb | Sea Breeze | Moistureriser/Lotion/Cream | Teen and Adult |
University Medical | University Medical | Kits and Moistureriser/Lotion/Cream | Teen and Adult | Bristol-Myers Squibb | Sea Breeze Naturals Gentle Cream Cleanser | Kits and Moistureriser/Lotion/Cream | Teen and Adult |
University Medical | University Medical AcneFree Clear Skin System | Kits and Moistureriser/Lotion/Cream | Adult | Nature?s Cure, Inc. | Nature?s Cure | Moistureriser/Lotion/Cream | Teen and Adult |
This report covers the product available in mass distribution channel only.