Estimation of liquid carrying vehicles in USA

Contents

Executive Summary

*Note: The numbers provided in this report are dummy numbers and only serve to explain the methodology followed

Methodology

Methodology-trucks.jpg


Objective

Situation Analysis

Data Sources-truck

Secondary Data Sources: Secondary sources of information used were Euromonitor International, Marketresearch.com, Datamonitor, Official website of Eurostat, Official website of Federal government of Germany, USCENSUS data, Official website of Department of Statistics ?UK, National Statistics Department of UK, Factiva, Wikipedia, Various online published reports.

Primary Data Sources: Primary data sources included telephonic interviews with truck manufacturers, trailer body builders, transportation companies and government officials from various countries.

Challenges

Interpretation of Data

Solution

Modeling was done to find the number of trucks within USA that carry toiletries based on the data available for Germany.


Modeling Procedure


Calculating Market Size:

Model country used: GERMANY

Reason for choosing GERMANY as a model country:

Modeling:

Modeling was done on the basis of the consumption data available for liquid toiletries.

Toiletries

The total volume of toiletries was obtained from Euromonitor.

The number of trucks carrying this commodity is calculated as below:

Total Volume 81,595 ,000 Liters
Total Trucks 3497
Therefore, average liquid per vehicle 23333 liters/truck


The total number of trucks in USA was derived using the average liquid per vehicle calculated above. For Example

Total Volume 169481Liters
Average liquid per vehicle 23333 liters/truck
Total trucks carrying toiletries in USA in 2008
7265



Results

Result Table


Forecast for number of vehicles carrying toiletries in USA is done using the straight line method based on the consumption data.


Forecast