Premium Grade Coffee:
Premium Grade Coffee is a general term that describes high quality coffee. Premium grade or premium coffee is also referred to as specialty or gourmet coffee. These terms underscore quality, which is easily perceived on our palate. High quality coffee beans generally produce a richer and more flavorful cup of coffee than most generic or store bought coffees. The Specialty Coffee Association of America reports that less than 8% of the world's production of coffee qualifies as specialty or premium. Typically these beans come from higher altitudes where ripening is slow and uniform. High grown beans are dense and take the rigors of roasting very well. When roasted to a medium dark level these beans produce a smooth and flavorful drink with intense aroma and rich flavor. Coffee drinkers who experience a superb cup of coffee seldom go back to drinking generic coffee. Savoring a cup of freshly roasted specialty coffee is an experience of its own and an affordable luxury.
Different types of Coffee Beans:
The most prevalent and used type of coffee beans are
S.No. | Name | Characteristics |
1 | Arabica | It is considered to be far superior in flavor - the champagne of coffee |
2 | Robusta | Robusta, is higher in caffeine and tastes far bitterer and more acidic, which makes it less than preferable for most domestic use. |
Robusta is cheap and this makes it substitute for Arabica, which sees several coffee companies add small amounts of Robusta to their product lines as ?filler?.
The various types or varieties of coffee are listed in the table below:
S.No. | Types or Varieties of Coffee | Definition |
1 | American (regular) roast | Beans are medium-roasted, resulting in a moderate brew, not too light or too heavy in flavor. |
2 | French roast and dark French roast | Heavily-roasted beans, a deep chocolate brown which produce a stronger coffee. |
3 | Italian roast | Glossy, brown-black, strongly flavored, used for espresso |
4 | European roast | Two-thirds heavy-roast beans blended with one-third regular-roast. |
5 | Viennese roast | One-third heavy-roast beans blended with two-thirds regular-roast. |
6 | Instant coffee | A powder made of heat-dried freshly brewed coffee. |
7 | Freeze-dried coffee | Brewed coffee that has been frozen into a slush before the water is evaporated, normally more expensive that instants but with a superior flavor. |
8 | Decaffeinated coffee | Caffeine is removed from the beans before roasting via the use of a chemical solvent (which disappears completely when the beans are roasted) or the Swiss water process which steams the beans and then scrapes off the caffeine-laden outer layers. |
Highlights
This is only a sample report with brief analysis
Dolcera can provide a comprehensive report customized to your needs
S.No. | Brand Name | Percentage Share |
1 | Folger?s | 30% |
2 | Maxwell House | 19% |
3 | Eight O? Clock Coffee | 11% |
4 | Gevalia | 9% |
5 | Kona | 8% |
6 | Chock Full O? Nuts | 7% |
7 | Green Mountain | 6% |
8 | Jamaican Blue Mountain | 6% |
9 | Newman?s Own | 2% |
10 | Bustelo | 2% |
The below mentioned figure gives break up of coffee consumption pattern by place
Out of Home coffee consumption:
Below bar chart shows the coffee consumption at various coffee bars, restaurants or retail locations.
The out of home coffee market is mostly captured by Starbucks.
Few other leading companies which fall under these companies are
This below path very well depicts the supply chain of coffee for home consumption.
S. No. | Statements | Place of Usage | Communities | Source |
1 | People enjoy coffee as a cocktail drink. | The places where the coffee is served alongwith cocktail drink | Businessmen, Youngsters who like to hang out at bars | coffeetea.about.com |
2 | Companies have started pairing premium coffee with individual personality or individual needs depending on mood | Locations providing the customized coffee | Anyone who enjoys a customized coffee drink | ineedcoffee.com, gourmetcoffee.com |
3 | Messages pertaining to health | Any beverage outlet that is positioned to sell healthy drinks | Athletes, fitness conscious people | www.positivelycoffee.org, www.nescafe.com |
4 | Caffeine supports physical performance | Any place selling healthy beverage products | Athletes, fitness consicous people | www.positivelycoffee.org, www.nescafe.com |
5 | Coffee may reduce colon cancer risk among women | Any place or website where people with this disease can congregate | Women suffering from colon cancer | www.positivelycoffee.org, www.nescafe.com |
6 | Caffeine and exercise may help against sun-induced skin cancer | Any place or website where people with this disease can congregate | population suffering from skin cancer | www.positivelycoffee.org, www.nescafe.com |
7 | Coffee associated with lower liver cancer risk | Any place or website where people with this disease can congregate | population suffering from liver cancer | www.positivelycoffee.org, www.nescafe.com |
8 | Coffee may lessen after-exercise muscle soreness | Any place or website where people with this disease can congregate | people visiting ortheopaedist | www.positivelycoffee.org, www.nescafe.com |
9 | Coffee drinkers are less likely to develop Parkinson?s disease | Any place or website where people with this disease can congregate | Population suffering from parkinson disease | www.positivelycoffee.org, www.nescafe.com |
10 | Coffee consumption lowers diabetes risk | Any place or website where people with this disease can congregate | Persons treated for diabetes | www.positivelycoffee.org, www.nescafe.com |
11 | Coffee reduces cognitive decline in elderly men | age group bove 40 | www.positivelycoffee.org, www.nescafe.com | |
12 | Coffee can lower the risk of serious illnesses | www.positivelycoffee.org, www.nescafe.com | ||
13 | Coffee can ease headaches, prevent diseases | all classes | www.positivelycoffee.org, www.nescafe.com | |
14 | Church Goers drink coffee to keep themselves awake during the sermons. | Café shops located in or around church | church goers | ineedcoffee.com |
15 | Creation of artistic centers attracts coffee drinkers. | Various museums,art galleries etc. | Tourists, Adults | auburncoffee.com |
16 | People drink coffee at the various business conferences. | Any business conference where lots of people meet together | Business persons | |
17 | Coffee is consumed at International Coffee Festivals. | The places where the international festival occurs | Coffee lovers, business people that frequent these festivals | |
18 | High Street locations are places to which people?s visit. | Places located on high street locations where beverages can be sold | Business people, Shoppers, etc. | classes.bus.oregonstate.edu/Summer-05/ba469/Elton/Sector%20Analysis/Starbucks_compiled.ppt |
19 | During Public performances | Amphitheaters,community halls, opera houses etc. | Art lovers/Theatre lovers | classes.bus.oregonstate.edu/Summer-05/ba469/Elton/Sector%20Analysis/Starbucks_compiled.ppt |
20 | Charitable places | Charitable organisations and their events | Charitable organizations, Charitable events etc. | classes.bus.oregonstate.edu/Summer-05/ba469/Elton/Sector%20Analysis/Starbucks_compiled.ppt |
21 | Rural and off highway locations | Places on rural and off highway location selling beverages | youngsters,tourists | classes.bus.oregonstate.edu/Summer-05/ba469/Elton/Sector%20Analysis/Starbucks_compiled.ppt |
22 | At places that have kids playing area. | Any place with a secure kids playing area | Married Couple?Persons in Parenthood | kimboal.ba.ttu.edu |
23 | At opera theaters. | Opera theatres | Opera goers |
Each of the segments identified and defined are sized to determine the market attractiveness/potential of each segment. This is done as follows:
The below link will guide to the full spread sheet.
Opera Companies and Schedule of Events
The below link will guide to the full spread sheet
The below link will guide to the full spread sheet
We had also tried to analyse the types of the acts written by composer i.e. type of acts whether it being comedy,tragedy,romantic act etc.
The following pie chart suggest this percentages of various types.
This is only a sample report with brief analysis
Dolcera can provide a comprehensive report customized to your needs
Samir Raiyani |
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Email: info@dolcera.com |
Phone: +1-650-269-7952 |