The following picture demonstrates different laundry detergent mechanisms.
S.No. | Concept 1 | Concept 2 |
1 | Detergent | Laundry |
2 | Surfactant | Cloth |
3 | Syndet (Synthetic detergent) | Fabric |
4 | Detersive | Dress |
5 | Dispersant | Attire |
6 | Abstergent | Raiment |
7 | Surface active agent | Costume |
8 | Soap | Garment |
9 | Washing agent | Textile |
10 | Cleansing agent | Apparel |
11 | Garb |
IPC/ECLA CLASS | |||||||
C11 | Animal And Vegetable Oils, Fats, Fatty Substances And Waxes; Fatty Acids Therefrom; Detergents; Candles | ||||||
C11D | Detergent Compositions | ||||||
C11D1 | Detergent compositions based essentially on surface-active compounds; Use of these compounds as a detergent | ||||||
C11D1/28 | Sulfates of polyoxyalkylene ethers | ||||||
C11D1/29 | Sulfonation products derived from fatty acids or their derivatives, e.g. esters, amides | ||||||
C11D1/72 | Ethers of polyoxyalkylene glycols | ||||||
C11D1/72B | End blocked ethers | ||||||
C11D1/722 | Ethers of polyoxyalkylene glycols having mixed oxyalkylene groups; [N: Polyalkoxylated fatty alcohols or polyalkoxylated alkylaryl alcohols with mixed oxyalkylele groups (C11D1/72B takes precedence)] [C0810] | ||||||
C11D3 | Other compounding ingredients of detergent compositions covered in group | ||||||
C11D3/20 | Containing oxygen | ||||||
C11D3/20B | Alcohols; Phenols | ||||||
C11D3/20B1 | Monohydric alcohols | ||||||
C11D3/20B1B2 | Fatty or with at least 8 carbon atoms in the alkyl chain | ||||||
C11C | Fatty Acids From Fats, Oils Or Waxes; Candles; Fats, Oils Or Fatty Acids By Chemical Modification Of Fats, Oils, Or Fatty Acids Obtained Therefrom | ||||||
C11C3 | Fats, oils, or fatty acids by chemical modification of fats, oils, or fatty acids obtained therefrom | ||||||
C12 | Biochemistry; Beer; Spirits; Wine; Vinegar; Microbiology; Enzymology; Mutation Or Genetic Engineering Brewing Of Beer | ||||||
C12P | Fermentation Or Enzyme-Using Processes To Synthesize A Desired Chemical Compound Or Composition Or To Separate Optical Isomers From A Racemic Mixture | ||||||
C12P7 | Preparation of oxygen-containing organic compounds | ||||||
C12P7/62 | Carboxylic acid esters | ||||||
C12P7/64 | Fats; Fatty oils; Ester-type waxes; Higher fatty acids, i.e. having at least seven carbon atoms in an unbroken chain bound to a carboxyl group; Oxidised oils or fats [N: (Phosphoglycerides having fatty acids with at least 7 carbon atoms, phosphoglycerides having less than 7 carbon atoms C12P7/62)] [C0710] |
Search restricted to Assignee - Unilever : ("UNILEVER" OR "CONOPCO" OR "CHESEBRO" OR "LEVER" OR "LIPTON" OR unilever* OR connopco* OR conopco* OR conpco OR ilever) and Priority Date (earliest) >=19900101 and Country :GB patents (United Kingdom) only | ||||
S.No. | Search comment | Patent scope | Search strategy | Patent hits |
1 | Class codes of particular surface active agents related to detergents | Class codes | C11D000172 or C11000D172B or C11D0001722 or C11D000320B1B2 or C11D000129 or C11D000128 | 20 hits |
2 | Related class codes of surfacte active agents other than detergents with key words of detergent and clothes | Related Class codes with key words of detergent and clothes | C11C0003 or C12P000764 OR C12P000762 (Clean*4 or soap*1 or surfactant*1 or (surface adj3 active) or detersive*1 or detergent*1 or Dispersant*1 or abstergent*2 or wash*3 or syndet*1) and (cloth*3 or fabric*2 or laundr*2 or attire or raiment*1 or costume*1 or Garb*1 or garment*1 or dress*3 or apparel*1 or textile*1) |
11 hits |
3 | 2 NOT 1 | 9 hits | ||
4 | Combined query | 1 OR 2 | 29 hits | |
5 | Complete keywords with broad class | Full patent spec | Any Classification C11D* (Clean*4 or soap*1 or surfactant*1 or (surface adj3 active) or detersive*1 or detergent*1 or Dispersant*1 or abstergent*2 or wash*3 or syndet*1) and (cloth*3 or fabric*2 or laundr*2 or attire or raiment*1 or costume*1 or Garb*1 or garment*1 or dress*3 or apparel*1 or textile*1) |
81 hits |
6 | 5 NOT 4 | 63 hits | ||
7 | Combined query | 4 OR 5 | 92 hits | |
8 | Key words of detergent | Claims, Title or Abstract | (Clean*4 or soap*1 or surfactant*1 or (surface adj3 active) or detersive*1 or detergent*1 or Dispersant*1 or abstergent*2 or wash*3 or textile*1) | 126 hits |
9 | Key words of laundry | Full patent spec | (cloth*3 or fabric*2 or laundr*2 or attire or raiment*1 or costume*1 or Garb*1 or garment*1 or dress*3 or apparel*1 or textile*1) | 110 hits |
10 | Combined query | 8 AND 9 | 93 hits | |
11 | Key words of detergent | Full patent spec | (Clean*4 or soap*1 or surfactant*1 or (surface adj3 active) or detersive*1 or detergent*1 or Dispersant*1 or abstergent*2 or wash*3 or textile*1) | 184 hits |
12 | Key words of laundry | Claims, Title or Abstract | (cloth*3 or fabric*2 or laundr*2 or attire or raiment*1 or costume*1 or Garb*1 or garment*1 or dress*3 or apparel*1 or textile*1) | 65 hits |
13 | Combined query | 11 AND 12 | 65 hits | |
14 | Combined query | 10 OR 13 | 97 hits | |
15 | 14 NOT 7 | 15 hits | ||
16 | Final query | 14 OR 7 | 107 (103 unique hits) |
S.No | Persil | |
1 | Persil Tablets Biological | |
2 | Persil Tablet Freshness of Comfort | |
3 | Persil Std Powder Freshness of Comfort | |
4 | Persil Small and Mighty The Original Non-Bio | |
5 | Persil Small and Mighty Liquid Freshness Of Comfort | |
6 | Persil Small and Mighty Colour | |
7 | Persil Small and Mighty Biological | |
8 | Persil Colour Care Biological Powder | |
9 | Persil Gel Colour Tablets | |
10 | Persil Gel Tablets Bio (UK) | |
11 | Persil Liquigel Biological | |
12 | Persil Liquigel The Original Non-Bio | |
13 | Persil Naturals Capsules Aloe Vera & White Flower | |
14 | Persil Naturals Capsules Olive Blossom Fragrance with Camomile Extract | |
15 | Persil Naturals Liquid Aloe Vera & white Flower | |
16 | Persil Naturals Liquid Olive Blossom Fragrance with Camomile Extract | |
17 | Persil Naturals Powder Aloe Vera & White Flower | |
18 | Persil Naturals Powder Olive Blossom & Camomile | |
19 | Persil Non-Bio Tablets | |
20 | Persil Powder Biological | |
21 | Persil Powder Colour Care Biological | |
22 | Persil Powder The Original Non-Bio | |
23 | Persil Small & Mighty Capsules 2in1 with Comfort Passion Flower | |
24 | Persil Small & Mighty Capsules 2in1 with Comfort Sunshiny Days | |
25 | Persil Small & Mighty Capsules Biological | |
26 | Persil Small & Mighty Capsules Colour | |
27 | Persil Small & Mighty Capsules Non-Bio | |
28 | Persil Small and Mighty Aloe Vera Non-Bio | |
29 | Persil Aloe-Vera Non-Bio Powder | |
30 | Persil (Liquid) Silk & Wool | |
31 | Persil 2in1 with Comfort Passion Flower | |
32 | Persil 2in1 with Comfort Passion Flower Powders | |
33 | Persil 2in1 with Comfort Sunshiny Days Liquids | |
34 | Persil 2in1 with Comfort Sunshiny Days Powder | |
35 | Persil Aloe Vera Non Biological Powder | |
36 | Persil Aloe Vera Non-Bio Tablets | |
37 | Persil Biological Powder | |
38 | Persil Biological Tablets | |
S.No | Surf | |
1 | Surf Capsules Tropical Oasis of Ylang Ylang & Lily | |
2 | Surf Breeze Biological Washing Powder | |
3 | Surf Capsu;es Tropical Ylang Ylang | |
4 | Surf Capsules Lavender & Jasmine Secret Garden | |
5 | Surf Cool Fresh Biological Tablets | |
6 | Surf Lavender & Jasmine Secret Garden Powder | |
7 | Surf Liquid Breeze | |
8 | Surf Powder Lavender and Oriental Blossom | |
9 | Surf Powder Sunshine Lemons & Bergamot | |
10 | Surf Powder Tropical ylang Ylang | |
11 | Surf Small & Mighty Liquid Lavender & Jasmine Secret Garden | |
12 | Surf Small & Mighty Liquid Mystic Waterfalls of Lotus Flowers & Wild Freesia | |
13 | Surf Small & Mighty Liquid Sunshine Orchard of Lemons & Mandarin Flower | |
14 | Surf Small & Mighty Liquid Tropical Oasis of Ylang Ylang & Lily | |
15 | Surf Small and Mighty SunShine | |
16 | Surf Spring Biological Tablets | |
17 | Surf Spring Biological Washing Powder | |
18 | Surf Sunshine Biological Tablets | |
19 | Surf Sunshine Orchard of Lemons & Mandarin Flower Powder | |
20 | Surf Tropical Oasis of Ylang Ylang & Lily Powder | |
21 | Surf Tropical Tablets | |
22 | Surf Twilight Sensations Powder Jasmine & Black Gardenia | |
23 | Surf Twilight Sensations Powder Vanilla & Black Orchid | |
24 | Surf Twilight Sensations Small & Mighty Jasmine & Black Gardenia | |
25 | Surf Twilight Sensations Small & Mighty Vanilla & Black Orchid |
To understand Laundary strategy and IP protection of Unilever, and their correlation with products as well as market strategy by patent-product mapping in United Kingdom.
Total No. of Products | Total No. of Patents | Patents mapped | Products mapped | Unmapped products | Unmapped patents |
63 | 58 | 11 | 54 | 9 | 47 |
Surfactants | No. of patents mapped | No. of products mapped |
Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt) | 9 | 51 |
C12-15 Pareth-5 | 2 | 3 |
S.No | Ingredient | First priority date | No.of patents |
Linear Alkylbenzene Sulfonate (Docecylbenzene sulfonic acid salt) | |||
1 | Builder | 11/11/1993 | 3 |
2 | Polymer | 10/22/1996 | 4 |
3 | Clay | 12/22/1999 | 2 |
C12-15 Pareth-5 | |||
1 | Cellulose | 12/15/1999 | 2 |
S.No | Ingredient | First priority date | No.of patents |
Surfactant | |||
1 | Rebuild agent | 3/29/2000 | 3 |
2 | Enzyme | 06/07/1990 | 9 |
3 | Builders | 04/16/1992 | 11 |
4 | Polymers | 9/4/1995 | 11 |
5 | Organic Ligand and Bleaching Catalyst/Enhancer | 9/11/2000 | 4 |
6 | Miscellaneous | 8/28/1991 | 9 |
Anionic surfactants and their combinations with non-ionic surfactants are the most claimed surfactants in patents.
Click here for Unilever Final analysis Spread sheet
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Samir Raiyani |
Email: info@dolcera.com |
Phone: +1-650-269-7952, +91-40-2355-3493 |