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New Segment Identification

Written by Administrator
Tuesday, 04 March 2014 09:03

Spider Framework

New Segment Identification - Case Study

Industry: Healthcare

Summary: A division of a Fortune-500 medical device company was experiencing problems with increasing its market share and wanted to assess potential market opportunity to expand the sales of its product portfolio and hence, gain market share.

Problem: A global medical device company wanted to assess opportunities to increase their sales by identifying other application areas for their existing product portfolio.

Dolcera Solution : Dolcera's healthcare expert team conducted exploratory interviews with KOLs (key opinion leaders) and developed hypotheses. A global survey was conducted with the surgeons to test the hypotheses. Dolcera team developed a surgeon perception map and recommended an end to end solution across the continuum of care.


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Last Updated ( Tuesday, 11 March 2014 06:36 )